Email, LinkedIn, and paid ads are how outreach actually reaches someone. What decides whether it works happens before any of it gets sent - see the full approach on the homepage.
Personalized outbound sent from properly warmed, deliverability-safe infrastructure. Every email is built around one real, verifiable detail about the prospect - never a template with a name swapped in.
Direct, personal outreach to the right person at the right account, for buyers who respond better to a real profile and a real message than an inbox blast.
Targeted paid campaigns that support the same ICP outbound is going after, so a prospect who isn't ready to reply to an email still sees you where they already are.
Company size, tech stack signals, funding stage, role seniority - whatever actually predicts a good-fit buyer for what you sell, not a generic firmographic list.
One specific, verifiable detail about their business or role, paired with a plain, low-pressure reason to reply. Not five paragraphs. Not a fake compliment.
Replies get triaged before they ever reach your calendar. You show up to calls with people who are actually a fit, not everyone who said "maybe."
We're not going to show you a fake case study to prove this works - we don't have real medtech results yet, and we're not going to invent them. This is the exact structure every email we send follows instead.
Hi [First name],
Noticed [one real, verifiable detail about their product, site, or a recent post] - that's not something most teams selling into [category] bother doing.
Guessing that means [a specific, real friction point tied to that detail], which usually shows up as [concrete consequence].
Mind if I send over what I found?
[Name]
Never a templated compliment. If we can't find something true and specific about a prospect, we skip them instead of guessing.
Tied directly to that detail, not a generic pain point that could apply to any company in the category.
Not "let's book a call." Just permission to send over what we found, no self-qualifying filler.
15 minutes to walk through what you're selling, who you're selling to, and where they'll actually respond.
Map my GTM system