Launch Builds is deliberately not trying to be a big agency. We're taking on a limited number of clients this year so every account gets real, senior attention instead of being handed to whoever's free.
“I built this because medtech founders deserve outbound that isn't a guess.”
After building Real Funnels into a performance-based agency for physiotherapy clinics, medtech founders in my network kept asking me to run the same model for them. I said no for a while, because physio and medtech aren't the same buyer, and bolting one industry's playbook onto another is exactly the kind of generic approach we're built against. Launch Builds exists because I decided to build it properly instead: medtech only, not a side vertical. We don't work with software companies. We don't work with generic B2B. We work with medtech founders selling into clinics, hospitals, and health systems who need a real pipeline, not more activity. The same rule applies here as it did at Real Funnels: we get paid for outcomes, not effort. There are no medtech case studies yet, because this is genuinely new. The discipline behind it isn't.
A GTM system that's actually built around your ICP doesn't scale by hiring a room of junior SDRs and copy-pasting a template. It scales by staying small enough that someone on this team is reading every prospect's site before a message goes out. Five clients is where that stops being true for us this year.
Clients we're building full systems for this year, while every account still gets built by hand.
Specific, real detail per prospect, every time - never a templated compliment.
Long-term contracts required to get started.
Muhammad also runs Real Funnels Media, a performance-based agency for physio and allied health clinics that only gets paid for verified bookings, not ad spend or activity. Launch Builds takes that same pay-for-outcomes model and rebuilds it from scratch for medtech, a buyer that behaves nothing like a physio clinic.
Strategy, copywriting, list building, deliverability, and outreach execution - handled by the same small team on every account, not handed off between departments.






15 minutes to find out if your ICP is a fit, and whether we still have room this year.
Map my GTM system